The listing landing page is your place on POD1UM to market your plan or service. It’s the first thing athletes see when searching for a relevant content. Information on this page will help them decide if your plans are of value to them. So create a dynamic and compelling landing page that showcases why someone would want to follow your training guides.
Factors that drive athlete decision-making
Athletes decide whether to enroll in a plan based on three factors:
Content & Quality of the landing page
Testimonials, particularly effective from recognisable names (e.g. pro/elite athletes)
Listing price
Number of athletes who previously purchased/completed, and reviews (social proof)
In this article, we’ll focus on the first point—helping you write for your target athletes. You want your athletes to know that your plan addresses their specific needs.
Best practices
Follow these general guidelines:
Address your athletes directly (say “you,” not “athletes”)
Be conversational and approachable
Write in a natural, informative, and action-oriented style
Avoid jargon that could confuse or deter new athletes
Watch out for any spelling or grammar errors
Be accurate—misrepresenting your listings can lead to negative reviews
Think about how potential athletes will be searching on Google, and try to match those search queries
Target your athletes
You likely filled in this section early on in plan creation. Now it’s time to return to it and make sure it accurately represents your listing.
We recommend including a section “What you’ll Improve” on the athlete-facing landing page. For it, write 3–5 realistic and measurable goals to help athletes determine whether or not your plan is right for them.
Make your listing unique
To give your listing the best shot at success, apply your originality and creativity to each one of your plans.
This applies not only to your plan content, but also your landing page. Create fresh content for every listing you publish.
Repetition across listings may create confusion for prospective customers, as they may find it difficult to understand how each plan is distinct.
Landing page elements
Here are some best practices for “Training plan Listing” page creation:
Listing title
Your listing title is one of the strongest factors that determine if athletes join your plan. So be concise and specific with your title. Keep it within 60 characters or less.
Select Plan
Here you select the training plan that you wish to list for sale. Be careful to ensure you add the correct plan here, particularly where you have more than one plan with the same/similar title in your library.
Description
Describe your plan in at least 1000 words and ideally between 1200–1700 words. Think about your target athletes and the questions they might have before they join. How does this plan help them to achieve their goals? What is your plan addressing? For example, include a bulleted list of benefits or features, or include athlete testimonials. This can help build trust in your content. Make sure your description is unique and showcases what makes your plan different from what is already out there.
Tags (Sport, Level, Gender, Language, Objectives)
Your choice of search tags will help to ensure that your content is presented to relevant users on the platform. Inaccurately tagging may result in a rejected listing, or your search tags being edited by POD1UM quality control team.
Promotional video
This is to give students an insight into what to expect from your plan. You can do one of the following:
Record a testimonial compilation.
Record a short video showcasing some of the movements included in the plan.
Record an short inspirational promotional video targeted at the sport/objective your plan is designed for.
We recommend using an upbeat, positive backing track.
Cover image
The course image should be an eye-catching and informative image that is relevant to your plan and/or audience. It will be used to represent your plan across the site, on mobile display units, and in emails, so it should grab athletes’ attention and set your listing apart.
Additionally, be aware that using images or logos from a third party without permission might violate copyrights and you are responsible for any infringements.